Créativité et inventivité des utilisateurs-pionniers. Le cas de la communauté des kitesurfers

Dieter Hillairet

Revue française de gestion, 2012, vol. N° 223, issue 4, 91-104

Abstract: How can the creativeness of lead users and the technical solutions they imagine compensate for the lack of innovation of business companies ? From the case study of the function creep of a product of the ?Wichard? trademark, initially made for sailing water sports, this article describes the capacity of lead users to initiate, by themselves, new solutions adapted to their own needs and all the members of a same community of practice. This article shows how a trademark of a specialist had to overcome technical and strategic issues due to function creep realized by some particularly inventive users.

Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_223_0091 (application/pdf)
http://www.cairn.info/revue-francaise-de-gestion-2012-4-page-91.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_223_0091

Access Statistics for this article

More articles in Revue française de gestion from Lavoisier
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().