Altruisme et dons gratuits dans une dynamique d'émergence d'alliance. Le cas Renault-Nissan

Olivier Masclef

Revue française de gestion, 2012, vol. N° 223, issue 4, 123-135

Abstract: This study analyses the role of altruism during the formation of the Renault-Nissan alliance between January 1998 and March 1999. First, we will present the literature on altruism and the gift without counterpart. Then, we will show the strong presence of gifts without counterpart and altruistic managerial practices from Renault and their beneficial role in the dynamics of the alliance formation.

Date: 2012
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