Entreprise et respect de la vie privée du consommateur. De l'usage autorisé à l'utilisation souhaitable des données personnelles

Régis Dumoulin and Caroline Lancelot Miltgen

Revue française de gestion, 2012, vol. N° 224, issue 5, 95-109

Abstract: A better definition of equilibrium is required when, on the one hand, consumer?s privacy concerns are growing and, on the other hand, the desire for companies to find out more about their customers is increasing daily. In this article we analyse the way in which companies must tackle the issues and limits concerning data collection. We also show why it is important to define a real relational strategy, in an ambiguous institutional context.

Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_224_0095 (application/pdf)
http://www.cairn.info/revue-francaise-de-gestion-2012-5-page-95.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_224_0095

Access Statistics for this article

More articles in Revue française de gestion from Lavoisier
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().