Entre territoire et marché. La stratégie bipolaire des coopératives agricoles

Christophe Assens

Revue française de gestion, 2013, vol. N° 230, issue 1, 35-54

Abstract: French agricultural cooperatives are facing a dilemma, between the local dimension of their production setting-up and the global dimension in the international marketing development. They are thus confronted with a paradoxical situation, based at the same time on the necessity to expand and contract their territorial scale. From two case studies, Agrial and Sicaseli, we analyze the business model of these cooperatives, which has to reconcile the economy of closeness on their territory and the economy of scales on their market.

Date: 2013
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