Valeur(s) et pratiques associées à la consommation de journaux gratuits. Une approche exploratoire

Alix Poels and Sandrine Hollet-Haudebert

Revue française de gestion, 2013, vol. N° 230, issue 1, 119-135

Abstract: This research focus on the value and consumption practices associated to ?permanent? free goods as free newspapers. A qualitative study based on observation and semi-structured interviews underline the fact that free goods are valued or depreciated regarding three levels : individualized, public or societal.

Date: 2013
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