Comment coopérer avec ses concurrents ?. L'avènement de l'équipe-projet coopétitive

Anne-Sophie Fernandez and Frédéric Le Roy

Revue française de gestion, 2013, vol. N° 232, issue 3, 61-80

Abstract: Co-opetition strategies refer to simultaneous cooperation and competition with the same partner-competitor. The management of these co-opetition strategies is little studied inprevious research. To fill this gap, this research aims to answer the following questions. How do two competing firms organize themselves to cooperate? How do they manage the tensions due to the paradoxical nature of the co-opetition? In order to provide insights to these questions, an in-depth case study has been conducted in the European manufacturing sector of telecommunications satellites. The study is focused on a space programme jointly realized by two competitors: Astrium (EADSgroup) and TAS (ThalesAlenia Space ? group Thales). To carry out their common program, they create a common project-team called CPT ?co-opetitive project team?, separated from the rest of the organization and governed by a mixed structure (Astrium and TAS). Project managers who have previously integrated the paradoxical nature of co-opetition ensure the daily management of the CPT.

Date: 2013
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