Écosystème intrapreneurial et innovation. Le cas Google

Michel Ferrary

Revue française de gestion, 2013, vol. N° 233, issue 4, 107-122

Abstract: High-tech start-ups that face rapid business growth have to handle the tension between the bureaucratization of their functioning and the strategic need to keep an entrepreneurial orientation to support innovation. Google faces this strategic issue. Using existing practices used by large organizations to develop entrepreneurial orientation, the company has integrated original elements to design an intrapreneurship ecosystem that is characterized by a structural porosity and specific incentive contract.

Date: 2013
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