Faire coproduire le client en conception innovante. Les quatre processus mobilisés par les sociétés de conseil en innovation

Guillaume Imbert and Vincent Chauvet

Revue française de gestion, 2013, vol. N° 234, issue 5, 167-183

Abstract: This paper explores the co-production relationship in BtoB innovation contracts. We analyze the management processes used by consulting firms to manage the co-production role of their clients, that we explore in the emerging context of innovative design contracts. This research deals with four case-studies of explorative innovation design contracts. Results show that four co-production processes emerged within innovative design context and levers of management developed by the consulting firm to manage the client in this context.

Date: 2013
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