L’apprentissage émotionnel à distance de l’échec. Le cas de la Cité mondiale du vin et des spiritueux

Julien Cusin and Juliette Passebois-Ducros

Revue française de gestion, 2015, vol. N° 248, issue 3, 109-134

Abstract: This research studies the effect of a failure on the subsequent attitude of individuals engaged in a new project. We investigate the links over time between two projects dedicated to wine promotion in Bordeaux city. Our analysis shows the existence of an emotional learning from the failure. This is the result of heuristic approaches used by professional yet competent in their field. These simplified reasonings are related to their lack of involvement in the project that failed.

Date: 2015
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