Vers une consommation plus affective ?

Marc Filser

Revue française de gestion, 2015, vol. N° 253, issue 8, 173-187

Abstract: As the shortcoming of the dominant models of consumer behavior have become increasingly obvious, theories witch take into account the affective states of the consumer appear promising. The author reflects on their usefulness and on their implications for the evolution of marketing methods.

Date: 2015
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