De la stratégie aux processus stratégiques

Philippe Lorino and Jean-Claude Tarondeau

Revue française de gestion, 2015, vol. N° 253, issue 8, 231-250

Abstract: With the term ?strategic? being used more and more frequently in the most varied contexts, for example in the marketing analysis and management control, one wonders if the strategy of the firm, as an object and a tool of research, is losing its specificity and its autonomy. If everything becomes strategic, might it be because nothing is? Deploring this blurring of terms and concepts, the authors aim to redefine strategy and identify its impact on the operation of the firm, principally by defining the strategy of a business in terms of certain of its processes.

Date: 2015
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