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Méthodes d’appropriation de l’innovation. Le cas d’une PME de télémédecine à l’ère numérique

Christian Le Bas and Bérangère L. Szostak

Revue française de gestion, 2016, vol. N° 254, issue 1, 129-145

Abstract: Our research focuses on the strategy of innovation protection. The empirical context of the study is a SME in e-medicine. Our main results are: 1) a SME deliberately uses jointly patent, design, trade mark for protecting its innovation; 2) the academic notoriety of the medical research team sets up an important asset; 3) the assets of intellectual property are a marker of a capacity to be innovated and offers insurance to shareholders, 4) the cloud computing enables secure information collect, transfer and storage, which drives 5) a virtual internal organization keeping secrecy essential firm knowledge assets.

Date: 2016
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