La capacité d’absorption, un processus d’imitation de produits

Bilal Bourkha and Benoît Demil

Revue française de gestion, 2016, vol. N° 255, issue 2, 155-168

Abstract: Companies facing rival product innovations may attempt to imitate them depending on their absorptive capacity. By studying 57 decision-making in the debit card market, we show that this capacity results from the deliberate coordination between different departments, that this capacity is evolving and routinizes the decision-making process over time, and that knowledge on related markets enhance potential capacity while complementary assets influence realized capacity.

Date: 2016
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