Recherche en stratégie: un problème de granularité

Alain-Charles Martinet

Revue française de gestion, 2016, vol. N° 256, issue 3, 11-18

Abstract: Strategic situations are recognized as complex issues by top and middle managers. As a consequence, they need also complex concepts and frameworks with a granularity able to catch enough variables and parameters. But the research mainstream pays more attention to oversimple and general « if A then B micro-laws ». This preference is producing a lot of « 5, 4, 3... stars publications » with poor relevance for practice. If we see strategy as guided evolution and this research field as action oriented, it is possible to engage a new pragmatism turn, based on a long and strong alternative epistemology.

Date: 2016
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