Le crowdfunding et les jeunes. Vers une connaissance de la « jeune foule »

Karima Bouaiss and Isabelle Maque

Revue française de gestion, 2016, vol. N° 259, issue 6, 33-49

Abstract: Our study aims for a better knowledge of youngsters in order to understand their knowledge and behaviors regarding crowdfunding. 435 students, aged 23,5 year-old in average, make up our sample. Three profiles are highlighted: ?the investors? who have already funded a crowdfunding project, ?the potential investors? and ?the non-interested?. Our results also show high singularities according to gender. Thus, male students show a higher interest for entrepreneurial projects whereas female students sympathize more with funding humanitarian and civil actions.

Date: 2016
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