Réinventer l’agence bancaire de demain. Mise en œuvre d’un processus d’innovation collaborative

Corinne Rochette, François Cassière, Samuel Lagrange and Christine Lambey-Checchin

Revue française de gestion, 2016, vol. N° 259, issue 6, 101-119

Abstract: In its most advanced dimension, collaborative innovation is an open innovation approach. It aims to involve various stakeholders in the value creation from conception. It is a particular process of extraordinary participation, learning new practices and adjustment still not observed. The collaborative innovation process adopted by a mutual bank here brings some light on how it implements the changes which it gives rise, plasticity and agility necessary for its success.

Date: 2016
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