Quand les entreprises s’emparent de la mort numérique, qui sont les consommateurs potentiels ?

Samuel Guillemot and Andréa Gourmelen

Revue française de gestion, 2017, vol. N° 262, issue 1, 123-145

Abstract: The legal uncertainty about deceased person?s digital traces (social media profiles, documents or photos in cloud), leads firms to encourage digital death anticipation. However, the practice doesn?t take off. Five profiles of websurfers are identified. They are characterized by their temporal orientation, digital contents attachment and motivations to transmit memories. Marketing recommendations are suggested to encourage these practices.

Date: 2017
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