À quelles conditions un discours stratégique peut-il produire un changement ?. Analyses et apports d’Austin, Searle, Butler et Callon

Marion Varlet and Florence Allard-Poesi

Revue française de gestion, 2017, vol. N° 263, issue 2, 71-96

Abstract: While discourse on change is gaining prominence in the economic, societal and organizational spheres, under which circumstances can strategic discourse bring about organizational change? The aim of this research is to identify the conditions of performativity of a strategic discourse i.e. its ability to produce an effect. In so doing, we highlight what is necessary for a strategic discourse to bring about the intended change, referring both to the deliberate and emerging, unexpected dimensions of strategy. We rely on and analyze the concepts of performativity brought by Austin, Searle, Butler and Callon, and illustrate these various concepts through recent empirical works on the effects of strategic discourses. This reflection shows significant differences in definitions and conditions of performativity of discourse. Outlining a variety of conditions needed for a discourse to produce an effect, this research ultimately shows that strategic discourse is rather weak and fragile.

Date: 2017
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