Le pilotage des processus d’innovation amont. Vers de nouvelles modalités de couplage entre technologies et usages

Florence Charue-Duboc and Lise Gastaldi

Revue française de gestion, 2017, vol. N° 264, issue 3, 23-42

Abstract: A critical issue in innovation management is the coupling of two processes: the creation of new technological knowledge and the exploration of value propositions for innovative concepts. This article describes original coupling modalities that rely on new activities ? distinct from research and development ? and combine different coupling mechanisms put forward in a scattered way in the literature. The analysis is based on the case of a company in the information and communication sector which has initiated a reorganization of its innovation processes to tackle the current context of intense competition and digital revolution.

Date: 2017
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