La gestion du risque de contrefaçon pour les PME dans le cadre de sous-traitance. Modalités et enjeux

Manal El Bekkari and Catherine Mercier-Suissa

Revue française de gestion, 2017, vol. N° 269, issue 8, 19-38

Abstract: This study aims to analyze the risk of counterfeiting in the context of international outsourcing (IO). Our analysis is based on the international risk management framework (El Fadil & Saint Pierre, 2011, 2015). We analyze the risk of counterfeiting as a specific international risk, particularly in the framework of IO. We carry out a qualitative analysis of three industrial SMEs. The objective is to demonstrate that while they are all aware of the risk incurred in IO, SMEs do perceive the endogenous and exogenous factors of the counterfeiting risk differently. Thus, they adopt different hedging strategies, focusing mainly on informal protection tools than on the formal ones. The exogenous risk factors appear, in the context of IO, to reveal above all the endogenous risk factors.

Date: 2017
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