Les modèles de livraison lors d’un achat en ligne dans le luxe. Analyse socio-sémiotique

Nathalie Veg-Sala

Revue française de gestion, 2019, vol. N° 284, issue 7, 51-73

Abstract: Delivery being one of the major obstacles to e-commerce for consumers of luxury products, the objective of this article is to study how it could be defined and implemented in order to correspond to the values of this sector and to satisfy its consumers. Based on luxury consumption logics and the functional and experiential components of logistics, but also thanks to a dual socio-semiotic methodology, this research highlights four models of delivery desired by consumers (discrete, theatrical, secret and standardized). Theoretical and managerial contributions are then deducted from the following

Date: 2019
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