Itinéraire d’un souvenir. Importance de la mémoire dans l’accompagnement entrepreneurial de la créatrice

Marie-Hélène Duchemin and Séverine Lemarie-Quillerier

Revue française de gestion, 2020, vol. N° 286, issue 1, 69-87

Abstract: Because women?s engagement in entrepreneurship is a main issue for economic growth, studying female entrepreneurship program is important. The ambition of this paper is to introduce the neuropsychology in the field of entrepreneurship. To achieve this, a triangulation of methods has been carried out to ensure the validity of the conclusions reached. It consisted of a qualitative treatment ? theoretical coding ? then lexicometric data obtained during 116 open interviews. Our results highlight the weight of the memories of past experiences on new business venture and demonstrate the key role of autobiographical memory in collective female entrepreneurship support.

Date: 2020
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