Une plateforme de crowdfunding et son réseau social. L’exemple Ulule

Inna Lyubareva, Laurent Brisson, Cécile Bothorel and Romain Billot

Revue française de gestion, 2020, vol. N° 286, issue 1, 135-151

Abstract: Our empiral study of the crowdfunding platform Ulule brings out the existence of a cross-projects social network at the platform scale. This social network has a catalyzing effect on the crowdfunding campaigns. The results highlight five sub-groups of contributors within the social network ? sponsors, followers, precursors, specialists and collaborative specialists. Then, the analysis underlines a global and positive impact of the social network on the success rate. This positive influence becomes even more significant in the presence of sub-groups of contributors characterized by some thematic specialization and higher rates of collaboration.

Date: 2020
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