Financer l’éphémère. Les facteurs clés de succès d’une campagne de crowdfunding pour les festivals

Damien Chaney and Bruno Pecchioli

Revue française de gestion, 2020, vol. N° 288, issue 3, 107-127

Abstract: Despite the exponential development of crowdfunding mobilizing a crowd to fund a project is a challenge when it comes to a temporary organization such a festival. Through the lens of the signaling theory, this research investigates the key factors of success of crowdfunding campaigns for festivals on the basis of a dataset of 368 observations. While the results show similarities with those observed in other sectors regarding the projects information, they also highlight some specificities of cultural crowdfunding in the choice of the projects to fund.

Date: 2020
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