L’adoption de comportements responsables grâce aux nudges. Le rôle médiateur de l’inférence de manipulation

Soffien Bataoui and Jessica Gerard

Revue française de gestion, 2020, vol. N° 288, issue 3, 129-143

Abstract: In recent years, the use of nudges by organizations has become widely democratized. The purpose is to encourage individuals to smoothly adopt a specific behavior. The effects of the nudges seem to open up encouraging prospects both in the social and environmental fields. However, nudge studies focus on the positive aspects of nudges. An in situ experiment using a nudge to reduce the number of butts thrown to the ground is conducted. The present study tends to show that the effects of the latter are not necessarily positive. More specifically, some people feel some form of manipulation and the expected behavior is not adopted.

Date: 2020
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