Don, gratuité et langage

Jean-Paul Dumond

Revue française de gestion, 2020, vol. N° 291, issue 6, 89-104

Abstract: As the gift studies thrive in management, the act of giving defined by its gratuitousness leads to a dilemma, that of an act which is either gratuitous and absurd, or motivated and interested. To avoid the trap represented by this dilemma, it is proposed to consider gift-giving as a language. Gift acts have a meaningful value. They are symbols that have a differential value; they are arranged according to specific rules which provide sufficient latitude to allow rhetorical effects. Gift-giving should be one of the languages which cross through the organizations.

Date: 2020
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