Un utilisateur sous influence. Le cas du système numérique de contrôle de gestion d’Airbnb

Benjamin Benoit and Fabienne Villesèque-Dubus

Revue française de gestion, 2020, vol. N° 292, issue 7, 69-96

Abstract: The recent emergence of digital platforms is one of the manifestations of the digital revolution which is marked by the emergence of the collaborative economy. It gives birth to new types of organizations which encourage the development of new products and services and, as a result, induce new management practices. By studying the ?evaluative infrastructure? developed by Airbnb since 2008, which offers its users management devices to support them in marketing their offer, this contribution seeks to define the components and functions exercised by the digital management control system (DMCS) intended for the host-user. It shows how a DMCS presented as a tailor-made control device turns out to be a system that influences and monitors the user.

Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_292_0067 (application/pdf)
http://www.cairn.info/revue-francaise-de-gestion-2020-7-page-69.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_292_0067

Access Statistics for this article

More articles in Revue française de gestion from Lavoisier
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().