Du BoP dans le beat, une analyse des transformations numériques dans la musique

Robin Charbonnier, Pierre Poinsignon and Thomas Paris

Revue française de gestion, 2021, vol. N° 294, issue 1, 115-134

Abstract: In a struggling music market, the digital distributor Believe has grown to the point of competing with the Majors in the industry. This article analyzes its singular strategic choices, to draw lessons on digital mutations. The extension of Believe to artists excluded from the industry leads us to call upon the ?Bottom of the Pyramid? literature. We show that this choice is at the origin of a model that breaks the traditional boundaries of the industry by mixing technical services for the greatest number of people and support for selected artists.

Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_294_0113 (application/pdf)
http://www.cairn.info/revue-francaise-de-gestion-2021-1-page-115.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_294_0113

Access Statistics for this article

More articles in Revue française de gestion from Lavoisier
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().