Musique et crowdfunding. « Donner pour recevoir » ou l’art de construire une échelle de contreparties

Rahma Chekkar and Sophie Renault

Revue française de gestion, 2021, vol. N° 294, issue 1, 135-155

Abstract: The research, reported in this article, aims at understanding how rewards scales are designed within crowdfunding campaigns related to musical projects. In this objective, the authors use the data resulting from 24 campaigns launched into the Ulule platform by 20 musical projects holders. Based on an analysis of proposed levels of donation and associated counterparties, the authors provide recommendations for those music entrepreneurs who would like to run a successful crowdfunding campaign.

Date: 2021
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