Ouvrir la boîte noire de l’innovation en start-up. Quand la logique du don enrichit l’effectuation

Virginie Gallego-Roquelaure

Revue française de gestion, 2021, vol. N° 300, issue 7, 35-47

Abstract: This article invites to enter the black box of start-up innovation. Using effectuation developed by Sarasvathy (2008) and the Maussian approach to gift/couter-gift, its aim is to rethink effectuation through the prism of gift/counter-gift to understand start-up innovation. We have chosen to focus on a single case study: a French Tech 120 start-up which has developed an innovation that is unique in the world. The results allow us to identify five principles resulting from these two theoretical approaches.

Date: 2021
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