L’innovation marchande à la lumière de la théorie de l’acteur-réseau. État de l’art et implications managériales

Ronan Le Velly

Revue française de gestion, 2021, vol. N° 301, issue 8, 43-59

Abstract: In this review article, the author explains that actor-network theory comprehends market innovation as a joint reconfiguration of the different socio-technical components of the market. He then distinguishes eight ?framing? processes identified in the literature and thus proposes a typology of concrete practices of market innovation. Finally, he specifies the contributions and limits of this perspective and highlights its managerial implications.

Date: 2021
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