Le développement contrarié de la grande distribution dans l’après-vente automobile
Emmanuelle Dutertre and
Bernard Jullien
Revue française de socio-Economie, 2016, vol. n° 16, issue 1, 81-98
Abstract:
In the late 1970s, the distribution and automotive repair sector from chains offering fast-repair solutions based on the model of mass distribution. They then proposed a new way to deal with customer demand. By mobilizing the work related to the economy of qualities, we show that this market reconfiguration attempt has hit both the intrinsic properties of the object, defined as ?epistemologically obscure ?[Borg, 2012], and how artisans treat the customer?s needs, that is to say so interpretable and adjustable to singular needs [Karpik, 2007 ; Mallard, 2011].
Keywords: automobile repair; mass distribution; market; standardization of demand; economics of qualities (search for similar items in EconPapers)
Date: 2016
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