Réguler le marché par le consentement ? Les professionnels de la publicité face au Règlement général sur la protection des données (RGPD)

Thomas Beauvisage and Kevin Mellet

Revue française de socio-Economie, 2024, vol. n° 32, issue 1, 153-172

Abstract: This article examines GDPR compliance by online advertising professionals. The design of consent collection interfaces is the point of crystallization of technical, economic, legal, and moral issues. This regulation is an original attempt to involve citizen-consumers in the regulation of commercial activities that usually keep them at a distance.

Keywords: personal data; consent; regulation; online advertising (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:cai:rfsdec:rfse_032_0153

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