Les consommateurs face à la contrefaçon: une comparaison entre Belges et Français

Florence Krémer, Catherine Viot, André Le Roux and Ingrid Poncin

Reflets et perspectives de la vie économique, 2008, vol. XLVII, issue 2, 61-70

Abstract: In spite of its development, its width and its consequences on firms and brands, counterfeiting has received scarce attention in marketing research. The purpose of this article is to address counterfeiting from a consumer behavior standpoint. Based on a review of the relevant literature, an exploratory factor analysis yields several dimensions that may predict attitude towards counterfeiting, both for Belgian and French consumers.

Keywords: counterfeit goods; attitude toward counterfeiting; measurement scale (search for similar items in EconPapers)
Date: 2008
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