The Impact of Home Countries on the Competitiveness of Advertising TNCs

Lilach Nachum

Working Papers from Centre for Business Research, University of Cambridge

Abstract: The findings of this study suggest that the competitive advantages of US, UK and French advertising TNCs are only partly shaped by the conditions in their country of origin, and that the impact of home countries weakens as agencies expand their international activity.

Keywords: international competitiveness; transnational corporations; advertising; nationality (search for similar items in EconPapers)
JEL-codes: F23 M21 M37 (search for similar items in EconPapers)
Date: 1999-12
Note: PRO-1
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.jbs.cam.ac.uk/wp-content/uploads/2023/05/cbrwp149.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cbr:cbrwps:wp149

Access Statistics for this paper

More papers in Working Papers from Centre for Business Research, University of Cambridge
Bibliographic data for series maintained by Ruth Newman ().