Consumer behavior

Ilie Budica, Silvia Puiu and Bogdan Andrei Budica
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Bogdan Andrei Budica: University of Craiova, Romania

Annals - Economy Series, 2010, vol. 1, 67-78

Abstract: The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the behavior of consumers while shopping or making other marketing decisions; limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; how consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

Keywords: behavior; consumer; marketing; products; services (search for similar items in EconPapers)
Date: 2010
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