MARKETING MIX IN OLTENIA ENERGY COMPLEX

Paunescu Alberto Nicolae
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Paunescu Alberto Nicolae: Turceni Energy Complex

Annals - Economy Series, 2012, vol. 4I, 194-197

Abstract: Electricity generation in Romania it’s realized in percentage 30 % in OLTENIA ENERGY COMPLEX. This is the biggest producer of energy, end coal in the country. Therefore Marketing mix is very important to ensure that the company grows. The final objective is that the volume of sales, market share and growth.

Keywords: product; price; promotion; distribution (search for similar items in EconPapers)
Date: 2012
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