COMMUNITY SUPPORTED AGRICULTURE (CSA)

Atanasoaie George Sebastian
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Atanasoaie George Sebastian: Liceul Tehnologic Ioan Bojor Reghin

Annals - Economy Series, 2013, vol. 3, 11-16

Abstract: Farms of CSA types are a viable alternative to trade of agricultural products coming from conventional agriculture. These farms are faced with a number of policy issues related to product, price, distribution and promotion. In order to elucidate the issues listed above, we have investigated the literature of specialty. Farmers must make more flexible the content of basket both quantitatively and in terms of the nature of food products offered. Consumers need information on ways of preparation or preservation of products. The growth of the processing degree in farm, and inclusion in the offer of services in ecotourism represent effective options to satisfy consumers. To offset the negative impact of high prices measures should be taken in reducing costs, more flexibility in rescheduling of payments due from customers and compensate for the lack of financial resources with the provision of farm work or subsidize a portion of the basket value from private or government sources. Delivery of baskets should be both at fixed points and at customers domicile. Farmers must provide customers the possibility so that they could harvest themselves the products they will buy. Negative influence of prices will be reduced by establishing an effective communication policy with the market, by organizing events on the farm or nearby towns, through blogs and social networks, and through participation in fairs and exhibitions. A greater customer involvement in farming activities will lead to the implementation of an effective marketing mix.

Keywords: ecological food products (organic); agriculture supported by community; products basket; community; subscription (search for similar items in EconPapers)
Date: 2013
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