AN EXPLORATORY RESEARCH REGARDING CUSTOMER ORIENTATION AND PERFORMANCE IN HOSPITALITY INDUSTRY

Flavia Dana Oltean
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Flavia Dana Oltean: Petru Maior University of Targu-Mures, Romania

Annals - Economy Series, 2013, vol. 4, 77-84

Abstract: The main objective of this research is to present the importance of the customer orientation from the managerial perspective and to analyze the influence of customer orientation over the performance indicators in the hotels from Mures county (Romania ). For achieving this objective, the data have been collected by means of 42 surveys addressed to managers and owners who are active in the industry of hospitability, and the results indicated a partial confirmation of the tested hypotheses and the results from previous international research. The conclusions of the study present importance for the decisional authorities associated with hotel units which desire to achieve the satisfaction of the customers, gaining the brand loyalty and implicitly the desired economic efficiency and add to the international literature aspects referring to the industry of hospitality from Romania.

Keywords: customer orientation; performance; hospitability industry; Romania (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2013:v:4:p:77-84

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