TOURISTS TRUST MANAGEMENT BY IMPLEMENTING AN EFFECTIVE MARKETING OF TOURISM SERVICES

Constanţa Enea () and Enea Constantin
Additional contact information
Enea Constantin: CONSTANTIN BRANCUSI UNIVERSITY OF TARGU JIU

Annals - Economy Series, 2014, vol. 1, 273-276

Abstract: The heads of marketing can use the tangible representations except for some or for all these roles, depending on the concrete conditions in which the enterprise prestators unfurls the activity. Without is excluded reciprocally, these roles comprise: the formation of the bonus impressions; confide in the management of the firm of touring; the improvement quality touristic services; the of a change images; the stimulation of the pickups; the socialization employees.Were efficient, these roles are due to is concordantly and to support the strategy of undertook of touring. The touristic services differ fundamentally of good by reason of, in forerank, intangibility. In substance, the intangibility expresses the fact that these be seed, taste or feeled were purchase. If good a material he is an object, the touristic services is, in substance, an activity. In this context, the immaterial nature services has important implications about the way in which the customers in the forms the impressions and take the decisions of purchase.

Keywords: tourism services; intangibility; marketing; decision; enterprise prestators. (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.utgjiu.ro/revista/ec/pdf/2014-01/41_Enea%20Conatanta.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2014:v:1:p:273-276

Access Statistics for this article

More articles in Annals - Economy Series from Constantin Brancusi University, Faculty of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Ecobici Nicolae ( this e-mail address is bad, please contact ).