EDUCATIONAL MARKETING IN AN UNIVERSITY

Dorel Dumitru Chiritescu
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Dorel Dumitru Chiritescu: „CONSTANTIN BRANCUSI” UNIVERSITY OF TIRGU-JIU FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION

Annals - Economy Series, 2014, vol. 2, 94-97

Abstract: Unlike educational activity in schools, universities from Romania and all over the world, are submitted to a double pressure regarding their position on the labor market. Thus, the university, through its approaches, will have to convince people interested in pursuing higher education on the quality it offers and on its employment prospects in the labor market. Also, the university is required to convince the employers, the labor market, on its quality as an institution and on the quality and capabilities of its graduates.

Keywords: marketing; university; educational (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2014:v:2:p:94-97

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