IS IT DIRECT SELLING A TYPE OF DIRECT MARKETING? ARGUMENTS

Claudia Stoian (Bobalca) and Camelia Soponaru
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Camelia Soponaru: “ALEXANDRU IOAN CUZA” UNIVERSITY OF IASI, ROMANIA

Annals - Economy Series, 2015, vol. 1II, 72-78

Abstract: Direct selling, as a type of relationship marketing, facilitates the construction of a customized relation between the company and its clients and assures a long term collaboration between the two parts. For a direct selling company, direct marketing is a powerfull tool used to build strong relationships with the clients. There are more viewpoints regarding the relation between direct selling and direct marketing. The purpose of the research is to investigate the relation between direct selling through salesmen and/or catalogues and direct marketing. The objectives are: (1) to synthetize the approaches regarding the direct selling through salesmen and/or catalogues as a type of direct marketing; (2) to present and to argue the researcher’s own viewpoint. We consider that direct selling is a component of direct marketing.

Keywords: direct marketing; direct selling; relationship marketing; customers (search for similar items in EconPapers)
Date: 2015
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