INOVATION AND ANTREPRENEURIAL CREATIVITY BUSINESS DURING HENRY FORD

Ghicajanu Mihaela
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Ghicajanu Mihaela: UNIVERSITY OF PETROSANI

Annals - Economy Series, 2015, vol. 1II, 84-88

Abstract: In this paper I presented the innovation and entrepeneurial creativity as a basis in the process of business redesign. I chose as a case study the the Ford brand products, because it is considered that Henry Ford is one of the greatest innovators and entrepreneurs of all time and I decided to present and to analyze these things. The first part of the paper will include theoretical approaches on the innovation and creativity business concepts and premises, and then I showed the ways in which four types of economic innovation under the leadership of Henry Ford (innovation in product, in process, market and organizational) were achieved, with the purpose to recognize them in other companies, nowadays.

Keywords: innovation; creativity; entrepreneurship; business management; product innovation; innovation in process (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2015:v:1ii:p:84-88

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