ORIENTATION OF ENTERPRISES TOWARD OBTAINING COMPETITIVE ADVANTAGE ON EU INTERNAL MARKET

Paul Bogdan Zamfir
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Paul Bogdan Zamfir: CONSTANTIN BRANCUSI UNIVERSITY OF TARGU-JIU, ROMANIA

Annals - Economy Series, 2015, vol. 5, 116-120

Abstract: In this paper I proposed to emphasize the importance of obtaining competitive advantage by companies on EU internal market. The huge EU market, offers for participating companies the possibility to achieve significant economies of scale and numerous niches (segments) market, which can be covered with large quantities of goods, the condition is that niches to be discovered in time, and the firms to be able to adapt promptly at their needs. Thus, the most important positive effect derives from the fact that companies have at their disposal a vast market consisting approximately 500 million consumers, free of customs duties and other restrictions inhindering the movement of goods. On this background, the companies can achieve high series production and thereby can reduce their cost of production and increase their competitiveness. In this context, the companies must meet the standards of the European Union, if they really want to gain competitive advantage on EU market.

Keywords: competitive advantage; economic efficiency; innovation; quality; firm (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2015:v:5:p:116-120

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