DIGITAL MARKETING AND ITS INFLUENCES ON THE PERCEPTION REGARDING PRODUCT VALUES AND LUXURY BRANDS

Adrian Razvan Joanta (rusan) and Marwa Bezzaouia

Annals - Economy Series, 2016, vol. 2, 65-69

Abstract: For many years, the world of deluxe products had been accessible only to an exclusive and selected public. There had been created an impression that it was impossible for an outsider to gain access to this world. Specialists in the field of deluxe products had created almost Utopian worlds, where clients could enjoy the quality, history and legacy of deluxe products. In our day and age, more and more researchers are trying to explain and find the determining factors in the consumption of certain products and services in the premium group. In the context of social, political and economic changes that took place recently, deluxe products have kept an important trait: their salience for social recognition. Marketing strategies have also changed recently to a great extent. From small family businesses or local entrepreneurs, deluxe brands have expanded rapidly at a global level, but at the same time they maintained the most important functions and traits: excellent quality, impeccable service, history a.s.o.

Keywords: luxury products; online; mobile (search for similar items in EconPapers)
Date: 2016
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