THE IMPACT OF PROMOTING ONLINE A COMPANY REGARDING CONSUMERS BEHAVIOUR IN RESITA

Gabriel Dinu and Loredana Dinu
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Gabriel Dinu: EFTIMIE MURGU UNIVERSITY OF RESITA, FACULTY OF ECONOMIC SCIENCES
Loredana Dinu: EFTIMIE MURGU UNIVERSITY OF RESITA, FACULTY OF ECONOMIC SCIENCES

Annals - Economy Series, 2016, vol. 2Special, 67-71

Abstract: Millions of people connect to the Internet to search for information they need and the increase in online sales exceeded the traditional ones. There are so many stores in Romania which created their brand online , thus a recent launched store needs a lot of promotion. Promotion represents an investment in the site, on medium and long term, that can bring more customers and higher revenue from online.

Keywords: promote; consumer; online; behaviour; marketing (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2016:v:2special:p:67-71

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