STRATEGIC VISION AND INTEGRATED MARKETING CAMPAIGN

Adina Claudia Neamtu and Liviu Neamtu
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Adina Claudia Neamtu: CONSTANTIN BRANCUSI UNIVERSITY
Liviu Neamtu: CONSTANTIN BRANCUSI UNIVERSITY

Annals - Economy Series, 2019, vol. 6, 41-46

Abstract: The current marketing cannot be treated separately from organizations, these being the environment in which the marketing managerial process takes place. The activity of promoting an organization envisages the development of a succession of activities in the community, in the region of which the community is part, at the level of the neighboring regions or at national, European and international level. The mission of a marketing department or department, however it may be called, is to promote an organization, targeting its internal audiences(employees and customers) and external audiences(potential clients, collaborators, various organizations and institutions, local and regional community, national and international). The main purpose of marketing is to enhance the organization and its offer. This objective is achieved by increasing the awareness of the mission assumed by the organization at the level of the management of higher level hierarchy, by generating a better visibility of it and by creating and maintaining a positive image. Marketing becomes a strategic one, with a long-term vision, aiming at effective communication inside and outside the organization in order to promote a top-level image, with a European entrepreneurial outlook, aiming to obtain and stimulate performance in all its fields of activity. So you can run an integrated marketing campaign efficiently you must have the opportunity to decide within the higher hierarchical management. Without a functional marketing department, well organised, integrated in the management of the higher level hierarchy, you can't reach your marketing goals.

Keywords: strategic marketing; integrated marketing campaign (search for similar items in EconPapers)
Date: 2019
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