CREATING AN AD FOR А FACEBOOK BUSINESS PAGE AS A SOCIAL MEDIA TARGETING

Violeta Gligorovski, Dragica Odzaklieska and Gjorgji Mancheski
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Violeta Gligorovski: UNIVERSITY ST.KLIMENT OHRIDSKAI – BTOLAFACULTY OF ECONOMICS – PRILEP
Dragica Odzaklieska: UNIVERSITY ST.KLIMENT OHRIDSKAI – BTOLAFACULTY OF ECONOMICS – PRILEP
Gjorgji Mancheski: UNIVERSITY ST.KLIMENT OHRIDSKAI – BTOLAFACULTY OF ECONOMICS – PRILEP

Annals - Economy Series, 2020, vol. 1, 5-15

Abstract: As an introduction to this paper will be elaborated the concept of Social media targeting and focusing on the types of Facebook ads that are frequently used worldwide as the most exploited social media. The purpose of this paper is to create an ad on a Facebook business page (vegans products) and to show the importance of Facebook manager application as a tool for creating better performances of the on line business. The paper will give a short explanation how to create an ad and how to target the location of the viewers, their gender, education level, job title etc. Also, it will be explained how to create a budget and a schedule for the campaign and the placement of the campaign (devices types, platforms).

Keywords: Facebook ads; on-line businesses; targeting (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2020:v:1:p:5-15

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