SOCIAL MEDIA, TRADING VOLUME, VOLATILITY AND STOCK PRICES

Halil D Kaya, Abhinav Maramraju and Anish Nallapu
Additional contact information
Halil D Kaya: DEPARTMENT OF ACCOUNTING AND FINANCE, COLLEGE OF BUSINESS AND TECHNOLOGY, NORTHEASTERN STATE UNIVERSITY, BROKEN ARROW, OK 74014
Abhinav Maramraju: WEST WINDSOR-PLAINSBORO HIGH SCHOOL SOUTH, 346 CLARKSVILLE RD, PRINCETON JUNCTION, NJ 08550
Anish Nallapu: GREEN HOPE HIGH SCHOOL, 2500 CARPENTER UPCHURCH RD, CARY, NC 27519

Annals - Economy Series, 2023, vol. 6, 40-50

Abstract: This study investigates the impact of social media events on the behavior of six mega-cap technology stocks. Analyzing both positive and negative events, we find that negative events correlate with higher VIX Betas and trading volumes, while positive events are linked to higher stock prices. These effects vary across individual stocks, and unexpected associations emerge, such as increased trading volume for certain positive events. Our findings offer insights into the intricate interplay between social media events and market dynamics, highlighting the nuanced influences on volatility, trading volume, and stock prices for specific stocks. This study contributes to our understanding of the complex relationship between social media and financial markets, emphasizing the importance of considering stock-specific dynamics in investment strategies.

Keywords: social media; mega-cap; technology stocks; volatility; trading volume; stock prices (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.utgjiu.ro/revista/ec/pdf/2023-06/05_halil.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2023:v:6:p:40-50

Access Statistics for this article

More articles in Annals - Economy Series from Constantin Brancusi University, Faculty of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Ecobici Nicolae ( this e-mail address is bad, please contact ).