DIGITIZATION OF BUSINESSES IN ROMANIA: INCREASING BUYING BEHAVIOR IN THE ONLINE ENVIRONMENT

Andrei Dorian Panduru
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Andrei Dorian Panduru: CONSTANTIN BRANCUSI UNIVERSITY

Annals - Economy Series, 2023, vol. 6II, 169-173

Abstract: This research investigates the profound impact of digitization on business operations in Romania, with a specific focus on the notable surge in online purchasing behavior. Romania, positioned at the crossroads of tradition and technological advancement, is undergoing a transformative shift propelled by increased internet accessibility and a burgeoning tech-savvy consumer base. The core of this transformation lies in the substantial rise in online purchasing behavior among Romanian consumers. Factors such as the convenience of virtual marketplaces, diverse product offerings, and secure online payment systems have reshaped the retail landscape, challenging traditional brick-and-mortar models. This paper delves into the driving forces behind this surge, exploring the factors that make online shopping increasingly attractive to Romanian consumers. The examination encompasses the convenience of remote shopping, the extensive variety available online, and the reliability of delivery services. Additionally, the paper addresses the impact of digitization on business dynamics, as enterprises adapt to remain competitive in an evolving marketplace. The research not only sheds light on the current landscape but also aims to unravel the broader implications for businesses, consumers, and the Romanian economy. By dissecting the catalysts and challenges associated with this digital paradigm shift, this study contributes to a deeper understanding of the intricate relationship between digitization and the escalating trend of online purchasing behavior in Romania. As we navigate through this exploration, the objective is to provide valuable insights that inform strategic decisions, foster innovation, and pave the way for a more nuanced comprehension of the digitized business landscape in Romania.

Keywords: digitalization; business; online; consumers. (search for similar items in EconPapers)
Date: 2023
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